1. Hire the Right Realtor: Ensure you employ a full time professional top performing RE/MAX Realtor who knows the Calgary real estate market.


  1. Price to sell: Starting at the right price is the most important thing you can do to sell your home. Always leave room for negotiations.


  1. Active and Sold Prices: List your home just slightly above the current sold prices and just below the current active prices. By strategically pricing your home between them, the competition will help you sell your home.


  1. Online Exposure: 95% of all buyers will go online to view homes, call their Realtor, then schedule a showing. RE/ is the number one website in Canada for Real Estate searches on mobile devices.


  1. First Impressions: Curb appeal is extremely important because a buyer makes up 50% of their purchase decision before they open your front door (NAR).


  1. Staging: ensure your home is clean and de-cluttered. Try to make it look like a showhome. Make your home look its best by hiring a handyman, painter and cleaners.


  1. Photos: Use a professional photographer so potential buyers will like your photos; they will view your home and ultimately purchase it.


  1. Presentation: Utilising glossy, high end brochures, your home will obtain the best sold price.


  1. Open Houses: They work, make sure you do at least one, because the best sales people are your neighbours.


  1. Signage: Signs account for 10% of the marketing of your home. I add directional For Sale signs to increase local traffic.


  1. Extras: I offer social media, local flyers and door knocking to maximize your home’s exposure.


  1. Emotions: Try to keep them out of the equation. Your home will sell for what the real estate market will bear.


  1. Showings: Try to be flexible and accommodating to all showing requests.


  1. Market Strengths and Stats: At RE/MAX we sell 43% of all Calgary’s homes. RE/MAX sells 54% of all Million Dollar Homes.


  1. Sell the lifestyle: we present what the buyer will get for their money. Not just # of bedrooms and bathrooms. We will focus on the features and benefits of your home and community (Top 10 List).